In recent years, domestic hardware industry valve enterprises have gradually shown a trend of outward development. There are many enterprises in the hardware valve industry, and in order to survive, they are fighting price wars one after another, causing the entire industry to fall into difficulties.

Low added value

There is a significant gap between China's valve industry and foreign enterprises in terms of industrial structure, industrial valve supply chain, and industry specialization. The reason for the low quality of domestic valve products is that due to the rapid expansion of the market, existing state-owned valve enterprises have been shut down and transformed. Although township enterprises have developed rapidly, due to weak technical strength and rudimentary equipment, most of their products are produced through imitation.

Affected by the domestic and international economic environment, the entire industry has experienced a slight decline in economic indicators, which is also a negative downward trend after continuously increasing in the past 10 years. The total industrial output value in the main indicators was 6.537 billion yuan, a decrease of 2.9% from the previous year's 6.51 billion yuan.
However, Zhang Zonglie, the chairman of the association, also pointed out that despite the comprehensive deepening of reforms throughout the year, the production and sales of the entire industry still maintained a good trend. The total industrial sales output value in the main indicators was 6.363 billion yuan, a decrease of 0.97% from 6.425 billion yuan in the previous year. This marks that member enterprises of Jiangsu Valve Association are not only doing a good job in valve production, but also insisting on doing a good job in valve product sales and exploring domestic and foreign markets.

Faced with the current economic crisis and increasing market competition, valve companies urgently need guidance from real marketing experts to make targeted plans based on the problems they are currently facing. What do companies need? It is necessary to clarify which problems urgently need to be solved in terms of promotion, development, competition, and market, etc. The planning object determines the planning content, and it must be matched. Therefore, only by adjusting its own structural characteristics and repositioning; Based on one's own innovation and efforts; To expand the external market and shape the brand, and establish an advantageous brand with market influence and industrial chain appeal