ErgoLAB Interaction Design and Consumer Behavior Laboratory

ErgoLAB Interaction Design and Consumer Behavior Laboratory

ErgoLAB Interaction Design and Consumer Behavior LaboratoryIt is a laboratory independently innovated and configured by Beijing Jinfa Technology Co., Ltd. for research in the field of neuromarketing and consumer behavior, suitable for advertising evaluation, user experience, shopping experience, consumer behavior, product research and other directions. The laboratory is based on the ErgoLAB human-machine environment synchronization cloud platform, which collects real-time data on people, products, and environment, analyzes the neural level activity mechanism of consumer decision-making, finds the real driving force behind consumer behavior, and formulates appropriate marketing strategies.

The laboratory adopts self-developed technology from Jinfa Technology, with multiple national inventions and software copyrights. It has passed provincial and ministerial level new technology and product certifications, as well as multiple international management system certifications such as European CE, American FCC, EU RoHS, ISO9001, ISO14001, OHSAS18001, etc. The laboratory combines various technologies such as ErgoLAB synchronization technology, cloud architecture technology, Bluetooth transmission technology, biometric technology, physical environment simulation and emulation technology, virtual reality technology, eye tracking technology, brain imaging technology, as well as cutting-edge algorithms such as multi-sensor fusion and machine learning, to provide scientific methods for neuromarketing and consumer behavior research, as well as data analysis.

1. Laboratory layout

ErgoLAB Interaction Design and Consumer Behavior LaboratoryA main control observation room and several testing rooms can be planned. The testing room can be planned as desktop terminal testing room, mobile terminal testing room, neuroscience testing room, virtual reality testing room, etc. according to research needs.

2. System composition

ErgoLAB Interaction Design and Consumer Behavior LaboratoryIt consists of a consumer behavior synchronization cloud platform, a consumer behavior virtual reality system, a consumer behavior prototype evaluation system, a behavior and cognitive testing system, a multi-dimensional data synchronization collection system, and a multi-dimensional data analysis and artificial intelligence application platform. The synchronous cloud platform for consumer behavior can meet the full process needs of researchers in scientific research, including project management, experimental design, synchronous collection, data analysis, and visual reporting. Through the consumer behavior virtual reality system and consumer behavior prototype evaluation system, research on products and their prototypes based on virtual reality, desktop terminals, and mobile terminals can be achieved. The behavior and cognitive testing system can be applied to collect data on consumer attitudes, emotions, preferences, cognition, and other states in experiments through questionnaires, scales, and behavioral experimental paradigms. It can also be used to study individuals' basic cognitive patterns, providing a basis for marketing activities and product design.

1. Deep integration of experimental design and data analysis

Rich timeline hierarchy and stimulus material attribute settings, the system can directly analyze data results at the end of experimental runs and export reports with just one click. The experimental design module is easy to operate, and the system provides multiple research paradigms, allowing for quick editing of any experimental design.

2. Human computer interaction data collection and analysis based on product prototypes

Collect human-machine interaction data during the interaction process between consumers and product prototypes (VR models, APP prototypes, web prototypes, etc.), such as behavior data of mice, fingers, joysticks, VR controllers, etc., and conduct quantitative analysis. Interactive data can be synchronized with other multidimensional human factors data, including physiology, electroencephalography, brain imaging, biomechanics, behavior, posture, physical environment, etc., providing a complete data indicator system for human factors evaluation of product and advertising design.

3. Neuromarketing research based on multimodal high-density brain functional imaging technology

The multimodal high-density brain functional imaging technology combines the advantages of high temporal resolution of EEG and high spatial resolution of near-infrared brain imaging to synchronously collect and analyze EEG near-infrared data. Multimodal brain function testing has been applied to "read" consumer brain responses to products, packaging, advertising, and other marketing materials, applying cognitive neuroscience research to commercial market practices.

4. Synchronized collection of subjective and objective multidimensional data

Combined with the ErgoLAB human-machine environment synchronization cloud platform, multimodal brain function testing data can be synchronously collected and analyzed with multidimensional human factors data, including subjective evaluation, eye movement, physiology, brain imaging, behavior, action posture, physical environment, etc.

5. Data analysis and artificial intelligence applications

Provide professional signal processing and data analysis software, combined with machine learning algorithm modules, capable of personnel state recognition and model training.

Jinfa Technology has a complete software and hardware research and development team, supporting joint customized development. It can cooperate with universities, research institutes, etc. to achieve the transformation of scientific and technological achievements through the combination of theory and algorithm. The company also has a professional research and experimental team, all of whom have professional research backgrounds. They have built an experimental platform for industry university research cooperation and resource sharing, providing joint scientific research and experimental services throughout the entire process of experimental design, data collection, data processing, and statistical analysis.

Beijing Jinfa Technology Co., Ltd. is a high-tech enterprise, a technology-based small and medium-sized enterprise recognized by the Ministry of Science and Technology, and a Zhongguancun high-tech enterprise, with independent import and export operation rights; The independently developed technologies, products, and services related to human factors engineering and ergonomics have won multiple provincial and ministerial level scientific and technological awards, national inventions, national software copyrights, and provincial and ministerial level new technology and new product (service) certifications; We have passed multiple international certifications and national explosion-proof certifications, including European CE, American FCC, EU RoHS, ISO9001, ISO14001, OHSAS18001, etc. Jinfa Technology has established an academic research team, technical team, and R&D team specializing in human factors engineering. Through years of industry university research cooperation with research institutions and universities, it has accumulated multiple core technologies in the fields of human factors and ergonomics, as well as state recognition and human-machine efficiency evaluation techniques and research methods based on artificial intelligence algorithms such as machine learning. It is a domestic center for human factors engineering technology innovation! The laboratory planning and construction technical team of Jinfa Technology provides technical support and after-sales service, covering the entire lifecycle of laboratory construction from planning and layout to equipment training and guidance from multiple perspectives.